Watanabe Creative

The North Face
It's More Than
A Jacket

North America Retail Directive

Role
Art Direction
3D Visualization
Credits
Axiom Custom Products
Sketches by David Abouaf
Photos by The North Face

The "It's More Than A Jacket" retail activation draws inspiration from the historic Trans-Antarctica expedition, using props and flexible displays that transport the consumer to a remote base-camp.

A innovative bar-in-channel design allows the display to be reconfigured for future seasons.

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From stenciled supply crates to clamp-on aluminum lamps, design details nod to remote expeditions.

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Arranged together, platforms form an abstract snowy landscape, dotted with supply packs and high-performance looks.

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emily-watanabe-the-north-face-imtaj-recap-03
Role
Art Direction, 3D Visualization
Credits
Axiom Custom Products
Sketches by David Abouaf
Photos by The North Face

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