Watanabe Creative

Byrdie
Beauty Lab

LA Pop-Up

Role
Art Direction
Sketching
3D Visualization
Credits
Axiom Custom Products
Photos & Video by Byrdie

Byrdie's beauty blog comes to life in a sunkissed LA pop-up, featuring selfie moments, in-person beauty tutorials and samples for days.

Byrdie Beauty Lab merges the clean aesthetic of a laboratory with LA's juicy tropical palette.

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From color-bombed archways to oversized round mirrors, everything is crafted to be photo-ready for social.

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Custom oak fixture sets are designed to accept products of all shapes and sizes, ranging from lip gloss tubes to clamshell compacts.

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The resulting experience is lush and inviting, brimming with discovery moments and sharable visuals.

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Role
Art Direction, Sketching, 3D Visualization
Credits
Axiom Custom Products
Photos & Video by Byrdie

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